// why propel
Built to ship. Wired to think.
A decade of product-led delivery, now turned on how AI rewires the way work actually gets done.
We're a Melbourne-headquartered firm of strategists, designers and engineers. We started in product. We've spent ten years asking "is this valuable, is this viable, will people use it, can it be built" before writing a line of code — and now we apply that same discipline to AI transformation, for tech companies shipping AI products and non-tech businesses rewiring how they run.
Our ethos
The Propel Story
Want to learn more about the Propel story and how it all began? We captured our values, approach, services, team makeup and history into our comic book ‘Ethos’.
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// Our Values shape how we partner with clients
The Propel Way
Founders Mindset
// Being focused, taking ownership and having a bias for action
At Propel, we balance a healthy respect for process with a delight for breaking rules. We smash through obstacles, always finding new and better ways to achieve our goals. We resolve open questions fast, and favour using data and direct client feedback to make decisions.
Craftmanship
// Investing the right amount of time to work your magic
The product development process is like a game of snakes and ladders, and we are always on the lookout for ladders to accelerate development. Craftsmanship at Propel embraces the capability to identify parts of the design process where we can disproportionately invest effort vs parts where we can go lean.
Client obesession
// Building empathy for and understanding of our clients
Client obsession is a potent ingredient in our product recipe. It involves deeply understanding what drives our customers, connecting with both their desires and frustrations. Then using this understanding, to relentlessly evaluate our ideas and actions ensuring we make the best possible outcome a reality.
Forthright
// Having direct honest conversations focusing on the issue not the individual
We recognise that conflict is the pursuit of truth - conflict always exists, we just expose it through forthright conversations. Forthright conversations are predicated on building a foundation of trust amongst team members. We use the level of constructive conflict in theteam as a barometer for the level of trust.
Outsized Impact
// We make an outsized impact relative to the time spent
At Propel, we encourage a collaborative approach to working. By mentoring other team members or offering inputs into their work, one person can boost multiple people's productivity levels. This means that we can bring products to the market, faster!