// insights
Sharp thinking from the team
Short reads on AI strategy, transformation, and what we're learning from shipping production AI work.
// insight · 6 Apr 2026
Coding Is Getting Cheaper. Thinking Never Will
AI is the biggest leap in software productivity in 30 years. But cheaper code without product thinking just creates bloated, generic products nobody wanted.
Read
// insight · 19 Mar 2026
Sense-Making v Speed in an AI'ified SDLC World
Balancing speed and sense-making in product development is crucial. Learn why AI enhances execution but human judgment is essential for context and strategic decisions.
Read
// insight · 3 Mar 2026
Where Every Step Matters: Designing AI for High-Consequence Work
Building trust in AI-powered tools is crucial for adoption in high-stakes professions. Learn how to design systems that ensure reliability, traceability, and user confidence from the start.
Read
// insight · 23 Feb 2026
When AI Becomes Confetti
Discover why a validated problem should precede any AI initiative and learn effective strategies for successful AI implementation in your organization.
Read
// insight · 16 Feb 2026
Do we even need Product Managers anymore? Part 2: The Tech Perspective
Exploring how AI reshapes product management, highlighting the evolving roles of engineers and PMs in a fast-paced, AI-driven environment.
Read
// insight · 11 Feb 2026
Do we even need Product Managers anymore? Part 1
Discover how AI acceleration impacts product management and the critical role of PMs in maintaining focus, prioritization, and continuous discovery in an AI-driven world.
Read
// insight · 9 Feb 2026
Opportunistic Sales - The Silent Killer of B2B SaaS Growth
Learn how opportunistic sales can derail your product strategy and discover actionable steps to protect your Ideal Customer Profile for sustainable growth.
Read
// insight · 3 Feb 2026
Self-Organising Teams - Don’t Scale on Hope
Scaling self-organizing teams requires clear standards and governance to ensure alignment, trust, and effective decision-making, rather than relying solely on autonomy.
Read
// insight · 25 Nov 2025
The AI trust gap: Why 66% use it but only 46% trust it
AI is transforming product teams by merging roles, enabling smaller, versatile groups to innovate faster and more efficiently. Discover how adaptability drives success in the AI era.
Read