// insights
Sharp thinking from the team
Short reads on AI strategy, transformation, and what we're learning from shipping production AI work.
// insight
How Fern Group Made Claude the Way the Whole Firm Works
A five-day AI Growth Sprint, governance-first guardrails and a custom Claude Plugin took Fern Group from AI-curious to AI-native in eight weeks.
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// insight
Your AI Transformation Is Invisible (Until You Measure It Like This)
Most enterprise AI transformations can't show what changed. Here's how to measure the shift with existing telemetry, not a new metrics regime.
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// insight · 6 Apr 2026
Coding Is Getting Cheaper. Thinking Never Will
AI is the biggest leap in software productivity in 30 years. But cheaper code without product thinking just creates bloated, generic products nobody wanted.
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// insight · 19 Mar 2026
Sense-Making v Speed in an AI'ified SDLC World
Balancing speed and sense-making in product development is crucial. Learn why AI enhances execution but human judgment is essential for context and strategic decisions.
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// insight · 3 Mar 2026
Where Every Step Matters: Designing AI for High-Consequence Work
Building trust in AI-powered tools is crucial for adoption in high-stakes professions. Learn how to design systems that ensure reliability, traceability, and user confidence from the start.
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// insight · 23 Feb 2026
When AI Becomes Confetti
Discover why a validated problem should precede any AI initiative and learn effective strategies for successful AI implementation in your organization.
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// insight · 16 Feb 2026
Do we even need Product Managers anymore? Part 2: The Tech Perspective
Exploring how AI reshapes product management, highlighting the evolving roles of engineers and PMs in a fast-paced, AI-driven environment.
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// insight · 11 Feb 2026
Do we even need Product Managers anymore? Part 1
Discover how AI acceleration impacts product management and the critical role of PMs in maintaining focus, prioritization, and continuous discovery in an AI-driven world.
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// insight · 9 Feb 2026
Opportunistic Sales - The Silent Killer of B2B SaaS Growth
Learn how opportunistic sales can derail your product strategy and discover actionable steps to protect your Ideal Customer Profile for sustainable growth.
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