// insight · 21 Oct 2026
A powerful evening with Dr Peter Fuda
Two insights from Dr Peter Fuda stayed with me: the biggest barrier to change is acceptance, and people can't meet expectations we haven't made clear.
By Ben Ross · Founder
Thank you to Amanda Coombs Wendy Bonnici for hosting a powerful evening with Dr Peter Fuda last night.
Two insights stayed with me: the biggest barrier to change is acceptance, and people can’t meet expectations we haven’t made clear.
His message about seeing potential in others also struck a personal chord. I’ve always taken pride in having the skill to recognise strengths people don’t yet see in themselves, believing in them, and working together to turn that potential into reality.
Hearing Peter articulate that was validating — and a reminder to keep doing it deliberately.
Food was fabulous too and it's always great to catch up with Ron Selkirk Jon Broome Nick Hindhaugh Carolyn Creswell OAM Tania Austin Paul Grant and the Gold crew.
Ben Ross | Founder
A product leader and entrepreneur focused on helping businesses apply AI to real commercial problems — from intelligent automation to agent-based systems. An early voice in the field with a 2015 TEDx talk on AI, he now advises executives, product leaders and founders on turning AI ambition into outcomes