// people
Paul Greenwell
Founder
A product and technology leader with 25+ years building software at the intersection of engineering depth and commercial strategy. A co-founder of Propel Ventures, he helps businesses apply AI through forward-deployed teams that work shoulder-to-shoulder with clients to ship end-to-end solutions with speed, autonomy and ownership.
// recent insights
Posts by Paul Greenwell
// insight · 6 Apr 2026
Coding Is Getting Cheaper. Thinking Never Will
AI is the biggest leap in software productivity in 30 years. But cheaper code without product thinking just creates bloated, generic products nobody wanted.
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// insight · 16 Feb 2026
Do we even need Product Managers anymore? Part 2: The Tech Perspective
Exploring how AI reshapes product management, highlighting the evolving roles of engineers and PMs in a fast-paced, AI-driven environment.
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// insight · 11 Feb 2026
Do we even need Product Managers anymore? Part 1
Discover how AI acceleration impacts product management and the critical role of PMs in maintaining focus, prioritization, and continuous discovery in an AI-driven world.
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// insight · 9 Feb 2026
Opportunistic Sales - The Silent Killer of B2B SaaS Growth
Learn how opportunistic sales can derail your product strategy and discover actionable steps to protect your Ideal Customer Profile for sustainable growth.
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// insight · 3 Feb 2026
Self-Organising Teams - Don’t Scale on Hope
Scaling self-organizing teams requires clear standards and governance to ensure alignment, trust, and effective decision-making, rather than relying solely on autonomy.
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// insight · 25 Nov 2025
The AI trust gap: Why 66% use it but only 46% trust it
AI is transforming product teams by merging roles, enabling smaller, versatile groups to innovate faster and more efficiently. Discover how adaptability drives success in the AI era.
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// insight · 22 Sept 2025
MCP: The AI-Native Enabler
AI is transforming product teams by merging roles, enabling smaller, versatile groups to innovate faster and more efficiently. Discover how adaptability drives success in the AI era.
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// insight · 25 July 2025
OOOps & Happy Accidents
Discover how "Unbundling the Enterprise" can revolutionize your business with the OOOps Model, fostering flexibility, opportunity, and optimization for thriving in a dynamic market.
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// insight · 30 June 2025
Decision Reps: Building Intuition One Choice at a Time
Build decision-making intuition faster with Decision Reps. Learn to reflect on past choices, leverage others' experiences, and analyze business outcomes to enhance strategic thinking.
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// insight · 25 June 2025
There's no point going fast if you're going the wrong way
Discover how Agile and AI can accelerate your product development, and why a Product Operating Model is essential to ensure you're building what truly matters.
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// insight · 20 June 2025
Why Tiered Subscription Pricing is the Best Monetisation Strategy for B2B SaaS
Discover why tiered subscription pricing is the optimal monetisation strategy for B2B SaaS, promoting revenue stability, customer value, and innovative product development.
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// insight · 18 Apr 2025
Deciding to change is the easy part
Learn why deciding to change is easy but making real transformation happen within organisations requires deep, structural shifts and unwavering commitment.
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